CAC & LTV Calculator
CAC & LTV Calculator calculates CAC; LTV; LTV:CAC; payback period. Enter your assumptions above to get the primary answer first, followed by supporting metrics and detail where useful.
Inputs
CAC & LTV CalculatorResults
Adjust the inputs, then use the primary action. The result will appear here.
What this calculator answers
CAC & LTV Calculator calculates CAC; LTV; LTV:CAC; payback period. Enter your assumptions above to get the primary answer first, followed by supporting metrics and detail where useful.
How this calculation works
This tool uses acquisition spend/customers; AOV/revenue; purchase frequency; gross margin; churn/lifespan; payback inputs. It returns CAC; LTV; LTV:CAC; payback period. Headline results, charts, schedules, comparisons and exports are generated from the same normalized calculation state.
Worked example
LTV : CAC: 7.2 • CAC: 100 • LTV: 720
Assumptions
Unless the tool says otherwise, rates are annual percentages, currency inputs are denominations rather than automatic FX conversions, and projections are mathematical models rather than guarantees. Typed values remain authoritative even outside normal slider ranges.
Limitations
Results depend on the assumptions supplied. Real-world taxes, fees, rates, timing and provider rules can differ from simplified modeled inputs.
Sources & review
Changing-rule tools cite the official source, jurisdiction/effective period and verification date. Evergreen formula pages document their calculation method and review date. Last reviewed: 2026-09-25.
Privacy and review status
Financial inputs stay on this device by default and are not placed into analytics, advertising or error payloads. Review the methodology or report a calculation issue if something looks wrong. Methodology · Report a calculation issue.
Common questions
What does the CAC & LTV Calculator calculate?
It calculates CAC; LTV; LTV:CAC; payback period. The result is based on the inputs and assumptions shown on this page.
What inputs does the CAC & LTV Calculator use?
The main inputs are acquisition spend/customers; AOV/revenue; purchase frequency; gross margin; churn/lifespan; payback inputs. Change them to model a different scenario.